Horse
The powerful story of a powertrain
Auto Shanghai, one of the biggest and most prestigious events in the automotive industry, provided the ideal stage to debut a bold new brand and an innovative powertrain concept “the Future Hybrid concept”, developed by Horse Powertrain to drive the industry’s transition to net zero.
For this landmark launch Horse Powertrain partnered with Whataboutus sister company Realise to create a striking and immersive display that brought the powertrain’s potential to life. Meanwhile, WAU produced a series of films designed to extend the story beyond the show floor.
Film Live Digital Corporate Communication
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Challenge
The main challenge was to capture the imagination of a global audience and spark significant interest in a new product with the power to transform the future of mobility. In an industry crowded with innovation, standing out required a bold and compelling approach.
Solution
To meet this challenge, Whataboutus developed a series of impactful narrative-driven films that spotlight the revolutionary capabilities of the new powertrain. Each story was created to demonstrate how this breakthrough technology will empower carmakers and benefit drivers in the years ahead – positioning the Future Hybrid Concept not just as a product, but as a key player in the future of automotive.narratives were synchronized.
Activation
As part of the activation strategy, Whataboutus also produced a series of 20 second video ads to drive traffic from social media to the Horse Powertrain booth.
The main challenge was to capture the imagination of a global audience and spark significant interest in a new product with the power to transform the future of mobility. In an industry crowded with innovation, standing out required a bold and compelling approach.
“The main challenge was to capture the imagination of a global audience and spark significant interest in a new product with the power to transform the future of mobility.
A series of 9:16 video ads was produced for Social media
“Each story was created to demonstrate how this breakthrough technology will empower carmakers and benefit drivers in the years ahead.
To meet this challenge, Whataboutus developed a series of impactful narrative-driven films that spotlight the revolutionary capabilities of the new powertrain. Each story was created to demonstrate how this breakthrough technology will empower carmakers and benefit drivers in the years ahead – positioning the Future Hybrid Concept not just as a product, but as a key player in the future of automotive.
As part of the activation strategy, Whataboutus also produced a series of 20 second video ads to drive traffic from social media to the Horse Powertrain booth.
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