Horse Powertrain
From exhibition to screen: Horse Powertrain in Beijing
At the Beijing Auto Show, Horse Powertrain showcased its latest powertrain technologies and vision for the future of mobility. Whataboutus supported our sister company Realise, who contributed to the creative direction and design for Horse Powertrain’s presence at the show.
As part of Horse Powertrain’s presence at the event, there was a need for content that could help communicate key messages and technologies across exhibition and digital channels.
Film Live Digital Corporate Communication
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Challenge
As part of Horse Powertrain’s presence at the event, there was a need for content that could help communicate key messages and technologies across exhibition and digital channels.
Solution
Based on existing concepts, exhibition assets and brand materials, Whataboutus produced a series of films and content pieces that supported Horse Powertrain’s communication during the event.
Whataboutus created dynamic and vibrant films that showcased how Horse Powertrain’s innovations can benefit both carmakers and drivers in the future.
Activation
In additiion to exhibition content, Whataboutus produced short-form edits and social media assets based on exisiting film material and recordings from the event.
An introductory film was produced for setting the tone at the Press conference.
Based on existing concepts, exhibition assets and brand materials, Whataboutus produced a series of films and content pieces that supported Horse Powertrain’s communication during the event.
“There was a need for content that could help communicate key messages and technologies across exhibition and digital channels.
See Horse Beijing case trailer above.
Whataboutus created dynamic and vibrant films that showcased how Horse Powertrain’s innovations can benefit both carmakers and drivers in the future.
“Whataboutus created dynamic and vibrant films that showcased how Horse Powertrain’s innovations can benefit both carmakers and drivers in the future.
Video ads was produced for Social media
In additiion to exhibition content, Whataboutus produced short-form edits and social media assets based on exisiting film material and recordings from the event.
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