Horse Powertrain
Revolutionizing motion for all
At Auto Shanghai, one of the world’s biggest automotive events, Horse Powertrain launched its bold new brand and introduced the Future Hybrid Concept – a powertrain designed to move the industry closer to net zero.
To support this milestone, Realise (our sister company) built an immersive display that showed the powertrain’s potential, while Whataboutus produced a suite of films to carry the story beyond the exhibition hall.
Only a few months later at IAA Mobility Munich, Horse Powertrain kept the momentum going with the release of several exciting new products.
Whataboutus created product films, brand storytelling, and social content, while Realise delivered standout displays to connect audiences with the brand’s vision.
Film Live Digital Corporate Communication
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Challenge
How do you grab global attention in an industry full of innovation? The challenge was to make Horse Powertrain stand out and spark real interest in its new technologies.
Solution
Whataboutus created narrative-driven films that highlighted how Horse Powertrain’s innovations will benefit carmakers and drivers in the future. These stories positioned the new powertrain not just as another product, but as a key step towards sustainable mobility. At the same time, Realise designed striking displays that turned Horse Powertrain’s vision into a live experience for visitors.
Activation
To maximise reach, Whataboutus also produced short social videos and ads that brought more people to Horse Powertrain’s booths at both Auto Shanghai and IAA Mobility Munich. Together these efforts helped make both events important milestones in Horse Powertrain’s journey towards net zero and a new era of mobility.
An introductory film was produced for setting the tone at the Press conference.
Whataboutus created product films, brand storytelling, and social content, while Realise delivered standout displays to connect audiences with the brand’s vision.
A new film was produced to present the Future Hybrid System.
“How do you grab global attention in an industry full of innovation? The challenge was to make Horse Powertrain stand out and spark real interest in its new technologies.
A new film was produced for the Horse company presentation.
Whataboutus created narrative-driven films that highlighted how Horse Powertrain’s innovations will benefit carmakers and drivers in the future. These stories positioned the new powertrain not just as another product, but as a key step towards sustainable mobility. At the same time, Realise designed striking displays that turned Horse Powertrain’s vision into a live experience for visitors.
A product film was produced for the 3 LED screens in the display.
“These stories positioned the new powertrain not just as another product, but as a key step towards sustainable mobility.
A series of 9:16 video ads was produced for Social media
To maximise reach, Whataboutus also produced short social videos and ads that brought more people to Horse Powertrain’s booths at both Auto Shanghai and IAA Mobility Munich. Together these efforts helped make both events important milestones in Horse Powertrain’s journey towards net zero and a new era of mobility.
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