Sendify
The human side of logistics
Supporting a brand that genuinely makes life easier is always a pleasure – and that’s exactly what Sendify does. Built for small businesses eager to save both time and money, Sendify is a web-based one-stop logistics platform that helps companies optimise their supply chain and ship smarter.
Together with sister agency Sould, Whataboutus set out to create a video campaign that shows just how smooth, smart and stress-free shipping can be.
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Challenge
Make logistics interesting. Make it human. And make it funny – but never mean; that’s the task we set for ourselves. We wanted to capture attention quickly and deliver Sendify’s message with humour, warmth and respect. The tone had to balance charm, clarity and relatability, without talking down to the audience.
Solution
Sould and WAU created a campaign that celebrates the colleagues we all recognise: the absent-minded ones, the slightly clumsy ones, the lovable chaos-magnets of every workplace. Instead of making them the butt of the joke, we made them heroes.
With warm humour, close-to-home storytelling and a down-to-earth visual tone, we highlighted one simple truth: with Sendify, even the most scatterbrained among us can shine.
Activation
We are currently running a YouTube lift study to measure the impact of the video campaign. So far we have collected 71 percent of the response target, and the early results are strong: we’re already seeing a 33 % relative lift in ad recall among users exposed to the campaign.
Film Social Media Campaign
Trailer 1: “Paket”
Make logistics interesting. Make it human. And make it funny – but never mean; that’s the task we set for ourselves. We wanted to capture attention quickly and deliver Sendify’s message with humour, warmth and respect.
The tone had to balance charm, clarity and relatability, without talking down to the audience.
Trailer 2: “Tejpen”.
Sould and WAU created a campaign that celebrates the colleagues we all recognise: the absent-minded ones, the slightly clumsy ones, the lovable chaos-magnets of every workplace. Instead of making them the butt of the joke, we made them heroes.
With warm humour, close-to-home storytelling and a down-to-earth visual tone, we highlighted one simple truth: with Sendify, even the most scatterbrained among us can shine.
“ We wanted to capture attention quickly and deliver Sendify’s message with humour, warmth and respect.
We are currently running a YouTube lift study to measure the impact of the video campaign. So far we have collected 71 percent of the response target, and the early results are strong: we’re already seeing a 33 % relative lift in ad recall among users exposed to the campaign.
