Break through
the noise
See how we create value in Corporate Communication for our clients.
A brand at stake
Brand-driven storytelling is highly relevant when creating effective corporate communication. Content needs to be credible, clear and consistent regardless of who the audience is – whether it’s internal within an organization or external directed at customers, investors or potential employees. It is a company’s brand at stake.
Guide the heart to move the mind
As a video marketing agency, we can contribute to valuable corporate communication that breaks through the noise and really engages. It is important to combine rational with emotional arguments. Guide the heart to move the mind. Just because it’s “corporate” doesn’t mean it has to be dull.
Goals
Create awareness
Increase engagement
Build brand trust and loyalty
Inform and inspire
Where do we come in and how do we contribute?
Well, that depends – both on what the assignment is and who the client is. The client may be the communications or IR team, a company’s in-house agency, or even an external partner, like an event management agency. And the actual corporate communication assignments can vary as well – from an employer branding film to attract talent; to content creation in the form of video and written articles for a company’s online customer magazine; to a conference in which a new business strategy is to be rolled out across an organization.
Services
Our goal is to help our clients reach their communication goals - whether that’s coming in early in the planning process or later in the implementation phase.
Corporate Communication
Strategy – Communication strategy (from early stages to execution)
Creation (key messages and choice of format and channel)
Planning and project management
Production – content (video, script, etc)
Execution – facilitation/moderation, coaching of presenters, etc
Method
Below is an example of how we work with corporate communication events, like a management conference. It is important to note that we can come in at any of these phases to help a client reach their communication objective and convey the right messages for the brand.
Content creation
For corporate communication we offer a wide range of content production services, from strategy and key message creation to video, copy/written articles, podcasts, and more.
Formats
Script / written articles
Key messages
Video
Graphics / animations
Powerpoint presentations
Podcasts
Webinars
Live broadcasts
Cases
See some examples of corporate communication projects that we were involved in.
Corporate Video
Video production
For corporate communication projects we help clients create the right content for the right audience in the right channels.
Content
Employer branding
Interviews/case stories
Quarterly reports
Event videos (themed intro films, energizers to boost energy, etc)
Webinars, town halls, presentations
Need help
with corporate communication?
If you want to create the right content for the right audience you should talk to Stephanie, our expert in Corporate Communication.
Stephanie Johansson
Content Director
+46 765 26 74 19
stephanie@whataboutus.se
Project in mind?
If you have a project you need help with or just want to find out more about what we do, drop us a line here.
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hello@whataboutus.se
+46 708 84 03 90
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Gothenburg, 411 08
Sweden
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