Charcuterie craftmanship | Rybergs

Many things have changed in the more than 120 years Rybergs charcuterie has been producing its sausage locally in Uddevalla in Sweden. But the craftmanship, the quality and the recipes behind those deli specialties remain unchanged.

This film was created to increase Rybergs brand awareness by highlighting those traditions and what keeps customers coming back time and time again after all these years.

The video marketing strategy for Rybergs began with a brand film to boost awareness on social media across western and southern Sweden, followed by a digital ad campaign featuring different products in different regions, and in-store Rybergs Charkuteri branded product material.