Securing global logistics | RoRo International
It is estimated that a value of six billion dollars each year is lost due to badly packed, badly secured cargo. RoRo International is a leading global cargo securing equipment provider with one mission; to make sure its clients’ goods arrive at their destination in one piece, and on time.
To raise awareness among existing and potential clients about the Swedish supplier’s high quality portfolio of products and services, and further strengthen its brand in the marketplace, Roro reached out to Whataboutus in 2020.
What started as an assignment to create a new brand identity, became a multifaceted undertaking; from brand direction; visual identity; design applications; printed material; and a brand new web platform together with IT company Zitac Solutions, to the production of a range of films and photo material bringing Roro’s brand and offers to life.
For the video marketing campaign, 20 second video ads were produced to drive traffic to the new RoRo International website.
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