Safety Score | Autoliv
Nearly 1.4 million people die in traffic accidents every year worldwide. Automotive safety supplier Autoliv wants to drastically cut that number.
In addition to its protective systems like airbags and seatbelts that prevent accidents and save 30 000 lives annually, Autoliv believes a shift in driving behavior is another fundamental piece of the puzzle. Fewer distracted drivers. Fewer speeders. Fewer accidents. The idea for Safety Score was born from that belief. An app that monitors real-time behavior like speed, braking and turning, and provides the driver with a personalized safe driver score after each trip.
As Safety Score is designed to keep score, we liked the idea of using sport or competition in some way to tell our story. And so we developed a concept around female racing champion and “Queen of the Nürburgring” Sabine Schmitz. Sabine would challenge other drivers around the world to join her in the quest to save more lives on the road with Safety Score.
Stage one of this campaign was the launch of the awareness film at the Shanghai Auto Show, followed by a social media campaign on Sabine Schmitz’ channels and Autoliv’s. Stage two included a portrait film of Sabine Schmitz and stage three a film targeted at ride-hailing services and insurance companies.
“Working with Whataboutus has been a joy. They always seem to succeed in finding the balance of right creativity, mood and storytelling in their work and are always eager to deliver on time or even before, even when deadlines are very aggressive.
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